Joseph R. DeGeorge
Co-Founder

Joe, a lifelong resident of Rochester, NY is often quoted saying, “Do the right thing.” This is an idea that embodies his philosophy that everyone can win and that ethical and sustainable business is the only business that people should start. This happily married, father of three finds joy in helping people and creating value for those he touches.

Joe, one of the first in his family to go through college, is a perfect example of “The American Dream.” He worked his way through high school and college as a district manager of a pizza company. Upon graduation from SUNY Cobleskill and RIT he gained knowledge and experience with 18 years in the insurance industry. However, he aspired for more. He wanted to spend less time in a suit, and more time with his family.

In 1996, Joe and his childhood friend Paul Callarame started St. Pauly with a dream, a pick-up truck, persistence and a little luck. It has since grown to a company that, in 2007 sent more than 38 million garments to an estimated 3.5 million people across the U.S. and the world. All of this while working with more than 300 local non-profit organizations every year.

Joe has been involved in countless community organizations and events including the Henrietta Town Youth Board, Boy Scouts of America with his sons (two of which are Eagle Scouts), baseball, soccer, hockey, cross country, track and field, local fraternal organizations and government. He enjoys time spent on in the woods on his land in Branchport, NY. He is happily married to Sue Daniels DeGeorge and is a proud father of three sons, Joey, age 31, Ben, age 21 and Ted, age 18.

For an in – depth biography written by his son Ben and featured in The VIP Profiles, click here: http://notableandnewsworthy.blogspot.com/2007/03/joseph-r-degeorge.html


Joe Howlett
Vice President

Joey, a resident of Greece, NY has been with St. Pauly since February of 2007. Prior to joining St. Pauly, Joey was a high school band director at Greece Odyssey Academy. In addition, for the past six years Joey has been the Varsity Cross Country Coach at Odyssey and started the Varsity Indoor Track Team in the 2006-07 winter season.

An Eagle Scout, Joey’s formal education includes a Bachelor’s of Science in music and education for Roberts Wesleyan College and a Masters of Science in education from Nazareth College in Rochester. He has been a member of the United States Army Reserve since 1996, and recently received the rank of Sergeant First Class (E-7). He has received three Army Commendation Medals and one Army Achievement Medal for exemplary duty in service of the United States Military.


Ben DeGeorge
Vice President

Ben, currently enrolled in State University of New York at Geneseo’s business school plans on heading full time into St. Pauly upon graduation in may of 2009. He has spent summers working at St. Pauly since it was founded in 1996 when Ben was 9 years old and is excited to join in on the family!

Ben is an Eagle Scout, athlete and writer. He plans on eventually pursuing a master’s degree in Economics and law degree.